As a business owner, I have taken on the responsibility to lead. When a crisis hits, like COVID-19, each person in a position of leadership must step up to lead. People are counting on us to lead. Leadership is defined as “the act of causing a group of people to...
You Can’t Argue with the Numbers It’s a proven fact that there is no more powerful way to advertise your business and services than with signage super-charged with a digital display. These signs go by many different names and acronyms: Digital Display, Digital...
The old logo is changing. Invoice headers, business cards, web pages and employee email signatures will all need to be updated. These days, those are largely digital changes, but swapping out the physical signage at your brick-and-mortar locations can prove to be the...
No Pigs Allowed There’s a new Bar-B-Q in town, and Pecan Penny’s is really something. This project was obviously going to be different from the start when co-owner Brad Hobbs clarified upfront, “No Pigs.” He was referring to the sign design. Having worked with Brad...
Taking the Fear Factor out of Sign Financing Whether opening or re-branding an existing business, one of the most undeniable contributors to your public image and client draw is signage. Even though signage will likely be the most effective and least expensive form of...
