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How to Prep for the Re-branding of National Multi-location Signage

How to Prep for the Re-branding of National Multi-location Signage

The old logo is changing. Invoice headers, business cards, web pages and employee email signatures will all need to be updated. These days, those are largely digital changes, but swapping out the physical signage at your brick-and-mortar locations can prove to be the most cumbersome and costly aspect of this process. It’s daunting and you’ll need a comprehensive roll-out plan. Whether you’re set to pull the trigger on a national sign re-branding program, still in the research phase and reporting your findings, or just beginning to contemplate how you might refresh your regional business signs, the following considerations, addressed upfront, will help you organize and budget for the implementation process, and cut down on some costly surprises in the long run.   1)   Engage a reputable sign company.  Assign high importance to finding a strong national or regional player. You need a sign company who can handle your scope of work and dedicate a single point of contact to manage details and communicate progress for all the code research, permitting, manufacturing, shipping, and installations. Make sure they’ve got positive experience with multi-location brand roll outs, well-established relationships with a network of local installers, and the “bandwidth” to handle your needs. If your project is large enough, you may consider touring facilities to get a feel for the culture where your signage will be built, and to meet the account manager with whom you will work closely with for the next few years.   2)   Create a sign inventory.  It’s not uncommon for a company to have brand assets that number in the thousands. The key to budget...
Pecan Penny’s Bar>B>Q opens in Columbus with a Custom Menu & Custom Signs

Pecan Penny’s Bar>B>Q opens in Columbus with a Custom Menu & Custom Signs

No Pigs Allowed There’s a new Bar-B-Q in town, and Pecan Penny’s is really something. This project was obviously going to be different from the start when co-owner Brad Hobbs clarified upfront, “No Pigs.” He was referring to the sign design. Having worked with Brad and co-owner Kevin Burns on the neon projecting Walrus sign, just doors down on E Main Street from their new downtown venue, it was already obvious that they understood the power of great custom signs. The partners came prepared with a well-planned design and a vision of twinkling stars for the old Ray’s Fish Market pole sign. Normally twinkling would not be allowed by code in Columbus, but the Downtown Commission can override code if they deem it to be appropriate for the growth and culture of downtown Columbus. With the first hurdle crossed, a Certificate of Approval in hand, DāNite Sign Company focused on the mechanical task of twinkling. Twinkle Twinkle Little Star The first LED flash controller that was installed for the stars blinked far too fast, so one of the techs came up with a creative solution… turn signals. They hooked up the individual stars to the automobile controller for a left turn signal. While that worked great, it was still a tad too fast. The hunt was back on for a flash speed that Brad and Kevin felt would be safe for drivers, and further adjustable if necessary. Finally it was found in a 10-channel digital lighting system where the speed is controlled for each individual channel by the turn of a screwdriver. Problem solved! Below was the sign with...
Taking the Fear Factor Out of Sign Financing

Taking the Fear Factor Out of Sign Financing

Taking the Fear Factor out of Sign Financing Whether opening or re-branding an existing business, one of the most undeniable contributors to your public image and client draw is signage. Even though signage will likely be the most effective and least expensive form of advertising, the upfront cost can be daunting. This is especially true when an electronic message center, or unique, eye-catching materials are used to draw the customer in. Business owners have competing uses for their cash. We’d like to take the “Fear Factor” out of sign financing, because sacrificing a good sign design or dynamic display due to lack of funds can be disastrous in a competitive business environment. You don’t want lose sales to your competitor due to shabby looking or outdated signage, and you certainly shouldn’t skimp on new signage while you can benefit from being the “new kid on the block”!  Be smart and make an investment in great signage. It can be a crucial component to your long term business success and prosperity. Have a Plan Too often, signage is the last thing to be considered and does not get included in an original business plan. The International Sign Association (ISA) states:  “It’s vital that your signage needs be included in your business plan and be a part of your start-up budget. Actually, some loan companies require this and won’t issue a loan without it. Signs can usually be included in your small business asset loan; this includes SBA’s standard business loans. If your business is already in existence and you are re-branding, updating or just want a new sign, you can still...
K9 Memorial Contribution by DāNite Sign Co

K9 Memorial Contribution by DāNite Sign Co

It was a drizzling October afternoon and I had absolutely no idea what I was in for. DāNite Sign Co. had recently made a K9 Memorial contribution of stud-mounted dimensional letters reading “Courage, Loyalty, Service, and Honor” to the Pickaway County Sheriff’s Office. DāNite owner Tim McCord, a dog lover at heart, was approached for the donation by his friend Paul Johnson of Four J Properties. Paul designed and co-organized the K9 Memorial. As the Project Manager charged with managing DāNite’s contribution, I attended the dedication ceremony. During the half hour drive from Columbus to Circleville it never occurred to me that I might shed a few sympathetic tears that afternoon. But the event was also to be a special service for a young police dog and beloved family member named Aron who had unexpectedly passed away in June. Aron’s ashes would be the first to be interred at the new memorial. On-duty K9 officers in body armor, the AMVETS honor guard, a group wearing embroidered vests reading S.A.L.T. Seniors and Lawmen Together, civilian umbrella-toting friends and family of all ages, and donation representatives like myself sat in rows of wood folding chairs, or stood in a crowded semi-circle around a podium at the new K9 Memorial. Roughly 80 people in total would witness the touching service, fit for any departed police officer. Holding a decorative box of ashes, Aron’s handler, Deputy Steven Harger, remembered the 110 lb canine as a “Hercules of a dog”. He reminisced, “Aron was bullheaded, much like me as some of you would agree. Aron knew he was big and strong, and he challenged me...
Take a virtual tour of a custom sign fabrication facility – ISA Sign Manufacturing Day 2017

Take a virtual tour of a custom sign fabrication facility – ISA Sign Manufacturing Day 2017

Field Trip! ISA’s Sign Manufacturing Day Everyone loves a good field trip. According to the International Sign Association (ISA), “Some 3,700 students of all ages visited sign, graphics, and visual communications companies as part of Sign Manufacturing Day 2017. The event is sponsored annually by the International Sign Association and the National Association of Manufacturers. This year, at least 68 locations opened their doors to students throughout the U.S. and Canada. DāNite Sign Company was one of them!  Students from the Central Crossing High School, Grove City HS, Franklin Heights HS, Westland HS, and the Southwestern Career Academy got to tour DāNite’s 33,000 sq ft facility during Sign Manufacturing Day. They saw examples of the diverse variety in trades required for the production a single sign. From administrative and sales staff, estimators, graphic designers, engineers, metal fabricators, welders, electricians, painters, printers, crane operators, service techs, and helpers, it takes all sorts of skilled tradesmen and women. They work together towards a common goal of excellence to produce each and every sign. Many students claimed that the filed trip was an eye opening experience and expressed interest in pursuing a career in the sign industry. Mission accomplished!   This Field Trip “Works” In a 2016 press release, Lori Anderson, ISA president and CEO states,  “We’ve seen companies make hires as a direct result of participation in previous Sign Manufacturing Day events. This program, and the ongoing relationship that it affords participants to develop with local community colleges, technical schools and high schools, will go a long way toward addressing the challenge of finding skilled workers.” DāNite Sign Company can attest to that! Help Wanted...