High Visibility Commercial Signage
Creating high-visibility signage is extremely important for a business. A business’s signage visibility often determines if new customers and clients will enter the building, how difficult it will be for them to find your business, and how they initially view the business. A commercial business can utilize signage strategy and particular design styles to catch the eyes of customers and drive up walk-in business. From light-up signs to free standing signs, there are a lot of factors in choosing the right design for your business’s storefront. Having business signage that offers increased visibility over competitors, as well as having a clear design with clear messaging is crucial, especially in a world where many shoppers have moved to purchasing online. By implementing a few design tips and creating business signage with increased visibility, you are putting up a sign not only to look great, but to provide customers with valuable information.
LED & Neon Signage
LED and Neon signs are an excellent way to create bright, eye-catching signage for your business. These signs are perfect for many restaurants and other business services looking for a classic option. With cost-effective LED signs, a business won’t have to worry about the high cost of running their signs all day long. With these light-up signs, your business will grab the attention of foot traffic and customers long after the sun has set. Light-up signs are an effective way to create a big impression quickly and increase visibility all day long.
Electronic Message Centers
Electronic Message Centers are one of the most unique ways to increase visibility and bring customers through your business doors. With these digital displays, you are able to customize your signage frequently to display unique information as needed. Electronic Message Centers are also bright and can be seen all throughout the night. These signs are great for venues that have frequent changes or need to advertise events or temporary services.
Channel Letters
A business storefront has many options for signs, but Channel Letter Signs are a common option for a reason. These provide a classic business look that can be highly customizable. Built-in lighting offers a way for customers to read the name of your business no matter the time of day. With halo-lit and face-lit options you can truly customize your Channel Letter Signs to fit in with the existing designs of your business.
Projecting Signs
Projecting signs have the unique advantage of being seen from different directions. Unlike more traditional designs like Channel Letter Signs, the Projecting Sign is mounted in a way where it is seen by those walking alongside the business. Projecting Signs have many uses but work is created for areas with high foot traffic where customers are walking near many businesses. Projecting Signs can be non-illuminated or illuminated, and are able to be constructed in many unique sizes and shapes.
Freestanding Signs
Freestanding signs provide a unique form of visibility for a business, especially a business that is tucked away from the main road or walkway. A business with a freestanding sign doesn’t need customers to immediately see their business storefront. We manufacture freestanding signs in several styles including pylon, monument, and pole style. All of these can be placed near major roads, intersections, or at the front of a large parking lot to ensure visibility.
Designing for Readability and Visibility
While a sign may be clearly visible, legibility is another key design element that a commercial business needs to take into account when designing signage. We fully believe a design should reflect the personality of a business, however, a sign with high visibility must also convey information. Fonts, colors, and graphics should all work together to increase the legibility and visibility of a sign so the customers can easily understand the sign they’re reading. Many striking fonts are visually appealing, however can be difficult to read, especially from afar or with other design elements on the business sign itself. A business sign that has high visibility should be easy to read and the font should have character, but be simple. Depending on the business it may be beneficial to use a more unique font; overall there should be a balance in the design choices to ensure high visibility.
Bright and Attention Business Signage
Bright colors are a simple and effective way to bring high visibility to your business signage. Bright colors can grab the attention of customers who would have otherwise walked past your business, however, the colors should correlate to the brand and personality of the business. It would be unusual for a business that offers a high-end service to utilize bright colors that typically might feel unprofessional. In situations where bright colors don’t fit the personality of a business, there are other design tips to create high visibility. Using high contrast can be a great way for a professional business to create an eye-catching sign. Using unique lighting or a sign that physically stands out amongst its surrounding environment are also ways a business can create high visibility without choosing an out-of-place color scheme. Colors can be a powerful statement for your business, so when choosing them make sure they’re both practical and effective.
Contrast Strategy
A major component of the visibility of a business is commercial signs, which are the first touchpoint for a customer and lead them to your storefront. One design strategy is utilizing high contrast, both in design and when it comes to comparing to business signs nearby. A great design will create contrast between the text or graphics and the background making it more visible and easy to read. Another design strategy is using contrast for the weight or size of different elements in order to increase visibility. Too many design elements in one space create visibility concerns because customers may struggle to know what information is most important. Customers should know exactly what the name of the business is and the service they provide immediately after looking at the sign. By designing a sign that clearly points to the most important information you are creating a sign that is clearly visible.
Industries DāNite Provides Signs For
DāNite Sign Co. provides high-visibility signs for businesses of all types. Whether you’re looking to update the signage of a large shopping mall or are bidding on the initial installation of signs for a sports arena, we can provide full-service signage design, production, and maintenance. Regardless of what your business is, please reach out to our offices if you’re searching for high visibility, high quality, locally designed and produced business signage. We have served our community for many years, creating signage solutions for business after business and ensuring our services go above and beyond.
Just in Central Ohio, we provide signage for hospitals, financial institutions, non-profits, entertainment centers, restaurants and food halls, educational centers, shopping centers, commercial and residential developments, transportation, and automotive businesses.
DāNite Sign Co. – Commercial Signs
As a full-service signage business, we take pride in our entire process. With our state-of-the-art signage production, we are able to transform a design into a reality. We handle permits and installation of the signs we produce in-house and provide maintenance services on-site so your business never has to stress about damages, repairs, or other issues. We offer business signs ranging from fully customizable digital displays to traditional high-visibility freestanding signs. With an in-house business sign installation team doing all of our installs we are familiar with everything from high-rise signage installations requiring cranes, to complex electronic message centers. When you hire DāNite Sign Co. you’re getting expert craftsmen across our entire full-service production.
Contact Us Today
DāNite Sign Company provides custom business signage designs, installations, and servicing. If you’re interested in hiring our team to design a new sign that increases the visibility of your business, reach out to our offices today. We can go over our production process and help you decide what style of signage is appropriate for your business. From there our design team can begin implementing your business design assets and branding. Reach out to us today!