An eye-catching sign can make a big impact for your business, attracting new customers and communicating your brand. With a wide variety of signs available, how do you choose the perfect signage for your business? Let’s take a closer look at your signage options and tips for selecting a new sign.
Choosing the Right Signage for Your Business: Know Your Sign Options
The array of signage options available can be both exciting and overwhelming. From exterior marketing signage like digital displays, awnings, and neon signs to interior signage like lobby signs and wayfinding signs, there’s lots to choose from. Understanding the different types of signs available can help you select the best one for your business.
Digital Displays
Digital displays are customizable electronic signs that let you show messages about the business. These signs allow you to display (and change) text, videos, animations, and photo-realistic illustrations, helping your sign stand out from your competition.
Wall Mounted Signs
Wall-mounted signs are attached to your building and are a great way to attract attention from customers. The design can include the business name, business logo, or an on-brand message. There are a variety of wall-mounted signs to choose from, including:
- Marquee signs: These signs are popular with theaters. The sign projects from the wall, doubling as an awning while giving you space to display a message.
- Cabinet signs: Also called box signs, cabinet signs feature translucent faces that can be internally illuminated or non-illuminated.
- Parapet signs: These signs are mounted on a building’s parapet and extend above the roof. They’re a popular option for corporate buildings, large warehouses, and even skyscrapers.
- Backlit signs and halo signs: These signs are illuminated from behind, which creates an eye-catching halo-like effect.
- Non-illuminated signs: Non-illuminated signs are a cost-effect option that communicates your message without being too bold or distracting.
Channel Letters
Channel letters are large 3D letters that are illuminated from the front, back, or both. Signs with these letters are easy to read, making them an effective option for business signage. Channel letters come in a range of sizes, colors, and fonts, allowing you to customize the look and feel of your sign.
Neon and LED Signs
Want your sign to shine bright? Neon and LED signs are effective solutions. Neon lights offer a fun retro vibe and colorful glow. These signs are made with gas-filled glass tubes and light up when charged with energy. You can choose from a wide range of colors to create a sign that’s just right for your business.
With light-emitting diode (LED) lights, you can have an illuminated sign that uses less energy than neon lights. A variety of LED sign styles exist, including electronic message centers, channel letters, and LED tubes designed to look like neon lights.
Freestanding Signs
Freestanding signs are signs that are not attached to your building, but rather are mounted to a pole, base, brace, or some other attachment without needing secondary support. One popular type of freestanding sign is the changeable letter sign, which allows you showcase business messages.
Printed Graphics
Printed graphics allow you to create custom, semi-permanent signs and murals for your building. At DāNite, our printed signs feature “BrikGrip,” which helps the signs adhere to walls and withstand the elements. It’s durable, but also allows the sign to be removable, so you can change the look of your signage.
Banners are another popular type of printed sign and are ideal for announcing business events. At DāNite, we custom print each banner using your desired message, color scheme, font, and more.
Awnings
Awnings display your logo or business name while providing customers some protection from the elements. This type of sign is available in a wide range of shapes, sizes, and designs, and can be decorated with vinyl lettering or illustrations. Awnings can also be adorned with illuminated signage for extra eye-catching detail.
Explore More Business Signage Options
Want even more options for signs? Consider signage like vinyl signs, projecting signs, interior signs, and wraps for vehicles. These options offer customization through colors, styles, and designs.
Vinyl: Vinyl signs are a versatile option and can be placed on most surfaces. You can use them to display the name of the business, business hours, and more, making them perfect for a storefront window or door to your building.
Projecting: These signs project out from the surface of your building, so they easily catch the attention of your customers. They can be installed on the interior of your building to help people navigate it, or on the exterior to help people find the business.
Interior: Lobby signs, room identification signs, wayfinding signs, and other interior signs make your office or business easier for customers, guests, and employees to navigate.
Vehicle wrap: Customizable wraps for cars, trucks, vans, and other vehicles help advertise your business and grow brand awareness while you’re out and about driving.
Choose a Design that Aligns with Your Company Brand
When choosing signs for your business, it’s also important to consider the brand identity of the business. Your signage should be a visual extension of your brand, and utilize your brand colors, logos, and other design elements, as well as fits the overall look and feel of your brand. This helps foster trust among your customers. It’s important to choose signage that aligns with your brand and allows you to showcase your brand’s personality.
The Signs You’re Choosing Must Follow Local Regulations and Zoning Laws
Municipalities often have specific guidelines governing the size, placement, and even design elements of commercial signage. Before choosing a business sign, it’s important to research the local regulations and zoning laws in your community. This can help you avoid potential legal issues and ensure that the sign installation process goes smoothly.
Find Signage that Fits Your Company Budget
Budget constraints may limit the type or size of signage you can select for your business, as some signs and materials are more expensive than others. You should also consider the cost of maintenance when choosing signage. While it’s important to not overspend, it’s also crucial to choose a high-quality sign. Signage is an investment that can serve the business for years, helping you attract and engage customers and make a great impression.
Work with a Business Sign Company
Before you pick a sign for the business, it’s helpful to select a professional sign company to assist you in the process. The right sign company can help you explore the options available within your budget, and based on your unique needs. Look at reputable companies that can design, build, install, and maintain your sign, so you get the best product and results.
DāNite Sign Co. has been in business for more than 65 years, giving us the skills and experience to deliver high-quality services and create exceptional signs. Our team can help you design an amazing sign that fits your brand and aligns with your goals. We’ll also build, install, and maintain the sign to ensure it looks great for years to come.
Contact us today to learn more about our signage services.